Performance Marketing
Increased ROAS by 47% through funnel optimization, audience refinement, and continuous A/B testing.
Digital Strategy & Growth Leader
Nazmun Nahar Sushan
I help brands turn customer insights, performance marketing, SEO, CRM, and analytics into measurable growth.
+47%
ROAS Growth
+85%
Organic Traffic
Summary
From operational excellence to growth leadership.
Dynamic digital strategy professional with intentional career progression across product, marketing, content, and sales operations. Nazmun combines customer understanding, analytical discipline, and multi-channel marketing expertise to deliver ROI-positive campaigns, stronger brand equity, and scalable organizational growth.
40%+Churned users reactivated
55%CTR improvement
500+Qualified leads delivered
Strategic Impact
Growth outcomes driven by strategy, experimentation, and execution.
Lead Efficiency
Reduced CPA by 27% while increasing qualified leads through advanced targeting and SMS automation.
Organic Growth
Grew organic traffic by 85% by scaling SEO, keyword expansion, and influencer partnerships.
Retention
Reactivated 40%+ churned users through behavior-led retention journeys and customer insight loops.
Experience
Professional Journey
June 2024 – Present
Senior Executive, Product & Marketing
Romoni
- Improved decision-making by 40% using analytics dashboards and customer insight loops.
- Boosted CTR by 55% with high-impact creative assets for intent-focused campaigns.
- Scaled SEO, campaign optimization, CRM, and retention initiatives for measurable growth.
Mar 2023 – May 2024
Assistant Manager, Product & Marketing
Romoni
- Led multichannel acquisition campaigns, increasing engagement by 50% and new sign-ups by 30% within three months.
- Enhanced customer experience and supported transition into a higher-value customer segment.
- Partnered with product, operations, and content teams to improve user flows and campaign efficiency.
Jan 2021 – Jan 2022
Senior Executive, Content — Sales Operations
Foodpanda
- Pioneered Bangladesh Sales SOP 2021, later standardized across global markets.
- Designed category mapping for Shops & Pandamart, adopted across operational clusters.
- Mentored vendors, new hires, and freelancers across content and onboarding workflows.
Oct 2019 – Dec 2020
Executive, Content — Sales Operations
Foodpanda
- Delivered 500+ qualified leads for restaurant and retail merchant onboarding.
- Recognized as Top Performer in Q3 and Q4 2020.
- Trained and supported 270 vendors, 16 new hires, and 7 freelancers.
Jul 2019 – Sept 2019
Digital Marketing Coordinator
Online Tech Academy
- Created 200+ social media posts across Facebook, Instagram, and YouTube.
- Moderated four Facebook groups and optimized social strategy using audience research.
- Became Top Seller during Eid-Ul-Fitr 2019 through high-impact sales strategy.
Core Competence
Strategy, systems, and execution across the full digital funnel.
A balanced mix of growth strategy, creative direction, analytics, CRM, SEO, and cross-functional leadership.
Cross-Platform Ad Optimization
Brand Positioning
Creative Direction
Analytics & Reporting
Performance Marketing
A/B Optimization
CRM & Retention
SEO & Funnel Optimization
Stakeholder Management
Team Enablement
Tools & Tech
CRM PlatformsGoogle AnalyticsMeta Ads ManagerFigmaWordPressSEO ToolsEmail/SMS AutomationGoogle WorkspaceMicrosoft OfficeNotionVideo & Image Editing
Education
MA in Economics
Jahangirnagar University, 2022 — CGPA 3.50/4.0
BSS in Economics
East West University, 2018 — CGPA 2.63/4.0
Skills Development
Digital Marketing Training, Creative IT Institute — 7 months, 87% score.
Google AdSense & SEO, UY LAB — 2 months.
Additional Experience
Creator, outreach, and launch support experience.
YouTube Tech Content Creator
Launched and scaled two monetized review-based channels.
Influencer Outreach
Led outreach for two hyper-casual mobile game launches, driving strong early traction.
Contact
Let’s build a smarter growth engine.
Available for digital strategy, product marketing, performance marketing, CRM, SEO, and growth leadership opportunities.